Hometown Media New York
Outside the Big Apple Shoe Repair in Mamaroneck, New York, the ripe red symbol of NYC hangs proud. Inside, busy at his workbench, is a living symbol of what lies behind the city's (and, many would say, the country's) greatness: immigrant, craftsman, small business owner, Isidro Frias.
Bending leather to his will involves smelly chemicals, sharp knives, a fair bit of manhandling and hammering. Mr. Frias does his shoe-repair behind a screen, shielding customers from the grind and push and stink of shoe work. Or maybe he's guarding his secrets, as any good magician does.